Whiskey Wisdom: Unveiling the Magic Behind Jack Daniels with Brenda Terry

Dive into the world of Jack Daniels with Brenda Terry, the brand's one and only Brand Ambassador for the state of Florida, as she reveals the secrets behind the Master Distiller, Distributor, and Supplier side of the business. In this eye-opening episode, Brenda shares her unique role in educating and inspiring the bartending community to explore Jack Daniels in new and innovative ways, leading to personalized recommendations for patrons, and ultimately increased sales. Discover how Brenda's refreshing approach adds a localized touch to this international spirits powerhouse, and learn how you can apply these game-changing strategies to your own business. Cheers to creativity!

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About the Podcast

Create Brand NV

Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Join us as we discuss entrepreneurship, business, marketing and best practices for today’s challenges. Learn more at https://www.createbrandnv.com

About your host

NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.