The Pest Control Business: It's Not About Killing Bugs

Kevin Citarella, the owner and founder of Citarella Pest Control gives us a peek under the hood of his service-based business model. In this episode, Kevin breaks down what it takes to start a pest control business, including licenses, degrees, experience and certifications. We talk about how he trains his team, the logistics of covering a large territory and he shares his best advice on pitching and getting new business.

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About the Podcast

Create Brand NV

Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Join us as we discuss entrepreneurship, business, marketing and best practices for today’s challenges. Learn more at https://www.createbrandnv.com

About your host

NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.