Episode 38

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Published on:

9th Sep 2025

#38: Choose Power: Grit, Strategy & Legacy with Rosie Paulsen

Nicole sits down with entrepreneur, speaker, and “Medicare Matchmaker” Rosie Paulsen to unpack a life powered by grit, faith, and focus. From selling her first agency to leading Simple & Reliable Insurance Services (SNR), Rosie shares how moving from tactics without strategy to a true North Star grew her business 600% and how small, daily improvements compound into big wins.

They dig into personal branding (why you are your company’s biggest asset), the DISC assessment and smart delegation, resilience after setbacks, serving the community (Florida Commission on the Status of Women), and building multigenerational wealth. Rosie also debuts her mantra: “Choosing is an attitude of power.”

You’ll learn:

  • Strategy vs. tactics: how to stop drifting and grow with intention
  • Why authenticity beats polish (and attracts the right clients)
  • Leadership that drives 100% producer engagement
  • How to diversify your services and think legacy, not just income

Connect with Rosie: rosiepaulsen.com • @therealrosiepaulsen

Book: Ñeque: Resilience, Purpose & Grit

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About the Podcast

Create Brand NV
Create Brand NV is your go-to podcast for bold business insights and smart marketing strategies. Whether I’m interviewing standout leaders or breaking things down solo, you’ll get real stories, proven tactics, and fresh ideas to help your business grow. If you’re building a brand, leading a team, or ready to level up—listen in. Learn, engage, and thrive. Learn more at https://www.createbrandnv.com

About your host

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NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.