Episode 39

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Published on:

23rd Sep 2025

#39 Unlocking AI's Potential in Review Management with George Swetlitz of Right Response AI

Nicole Alicea interviews George Swetlitz, co-founder of Right Response AI, about leveraging AI for review responses and sentiment analysis. They discuss the challenges of scaling review management across multiple locations, the importance of helpful and personalized responses.

Takeaways:

- More people today read reviews than visit websites.

- Responses to reviews are for prospective customers, not just the reviewer.

- AI can enhance personalization in customer interactions.

- The ideal review response should be helpful and informative.

- Negative reviews can be addressed with empathy and solutions.

- HIPAA compliance is crucial for healthcare review responses.

- Establishing value in review management is essential for client buy-in.

- AI can optimize review requests to increase customer engagement.

- Data analysis is key to making informed business decisions.

- Hiring the right team members is often a matter of luck and fit.

Chapters:

Introduction to RightResponse AI and George Swetlitz

The Importance of Online Reviews for Businesses

The Transition from Business to Software Development

Leveraging AI for Review Responses

Personalizing Responses with AI

Understanding Sentiment Analysis in Reviews

Crafting the Ideal Review Response

Navigating Negative Reviews Effectively

Addressing HIPAA Concerns in Healthcare Reviews

Navigating Customer Feedback and Responses

Establishing Value in AI for Reviews

The Importance of Client Engagement in AI Systems

Personalizing Review Requests for Better Engagement

Optimizing for AI and Zero Click Searches

Understanding the Competitive Landscape

Hiring and Team Building Best Practices

Leveraging Data for Strategic Decisions

Closing Thoughts on Collaboration and Innovation

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Create Brand NV
Create Brand NV is your go-to podcast for bold business insights and smart marketing strategies. Whether I’m interviewing standout leaders or breaking things down solo, you’ll get real stories, proven tactics, and fresh ideas to help your business grow. If you’re building a brand, leading a team, or ready to level up—listen in. Learn, engage, and thrive. Learn more at https://www.createbrandnv.com
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About your host

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NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.