The People Factor: Human Resources with Lori Goldsmith

Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership and management, as well as best practices for clear communication in the workplace and proper employee coaching. This episode is a must-listen for small business owners and anyone interested in the pivotal role of HR in shaping a successful, ethical, and thriving business environment.

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About the Podcast

Create Brand NV

Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Join us as we discuss entrepreneurship, business, marketing and best practices for today’s challenges. Learn more at https://www.createbrandnv.com

About your host

NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.