Episode 6

full
Published on:

17th Jan 2023

#6 Matt Loder Sr. on How a Crabby Bills Legacy Grew Into a 700+ Employee Hospitality Empire

What does it take to scale a beloved beachside seafood restaurant into a multi-brand restaurant empire?

Host Nicole Valentin Alicea sits down with Matt Loder Sr., CEO of the original Crabby Bills and head of multiple restaurant concepts across Florida’s Gulf Coast. From humble beginnings to managing over 700 employees, Matt shares hard-earned wisdom on leadership, legacy, and the power of listening to the people in the trenches.

You’ll hear:

  • How Matt transformed old-school, Marine-style management into a modern, people-first leadership model
  • Why succession planning isn’t optional—and how he’s grooming the next two generations
  • Creative ways his team stays resilient against hurricanes, red tide, and even pandemics
  • The real reason some guests shouldn’t be dining out—and why that’s okay
  • What makes a brand truly unforgettable

Whether you're in hospitality or just passionate about building strong, values-driven businesses, this episode is packed with insights you can’t afford to miss.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Create Brand NV

About the Podcast

Create Brand NV
Create Brand NV is your go-to podcast for bold business insights and smart marketing strategies. Whether I’m interviewing standout leaders or breaking things down solo, you’ll get real stories, proven tactics, and fresh ideas to help your business grow. If you’re building a brand, leading a team, or ready to level up—listen in. Learn, engage, and thrive. Learn more at https://www.createbrandnv.com

About your host

Profile picture for NICOLE ALICEA

NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.