Episode 36

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Published on:

4th Mar 2025

Harnessing AI in Marketing: Insights and Strategies

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand's unique value proposition.

Takeaways:

  • AI has permeated every aspect of marketing.
  • You can't rely solely on AI without expertise.
  • AI can hallucinate and produce inaccurate information.
  • Human creativity is irreplaceable in marketing.
  • Understanding customer experience is crucial for marketing success.
  • Marketing promises must align with actual customer experiences.
  • Regularly updating marketing strategies is essential.
  • AI can assist in creating marketing content but needs guidance.
  • A solid marketing strategy helps leverage AI effectively.
  • Consulting with experts can enhance brand strategy.

Learn more at www.createbrandnv.com and schedule a consultation with me today!

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About the Podcast

Create Brand NV
Join us as we discuss entrepreneurship, business, branding, marketing, advertising and best practices for today’s modern business challenges. Learn more at https://www.createbrandnv.com

About your host

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NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.