Baycare's Mission and Ethics, with Anthony Koffman, FACHE

Anthony Koffman, Mission and Ethics Director at BayCare Health System, discusses BayCare’s rich history and legacy, and how Mission and Values guide daily operations—from business decisions to community programs. We also discuss ethics in healthcare, sharing stories of tough decisions regarding patient care, such as organ donation and end-of-life matters. Anthony also introduces us to BayCare’s four-quadrant ethics matrix, used to make tough decisions when faced with ethical dilemmas. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

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About the Podcast

Create Brand NV

Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Join us as we discuss entrepreneurship, business, marketing and best practices for today’s challenges. Learn more at https://www.createbrandnv.com

About your host

NICOLE ALICEA

Nicole Valentin Alicea is a highly experienced marketing, branding, and advertising executive who is fully bilingual in English and Spanish. With over two decades of hands-on real-world experience, Nicole leverages her expansive network to take her clients to new levels of success. She earned a bachelor's degree in Mass Communications with a concentration in Advertising from the University of South Florida in Tampa, FL, and has since pursued ongoing education and professional development opportunities. Nicole has completed courses at Harvard Business School Online focused on Disruptive Innovation and Entrepreneurship, and also received Executive Leadership Training from the American Association of Advertising Agencies in New York, NY. Originally from Puerto Rico, Nicole currently resides in the Tampa area and is an active volunteer on the Marketing Committee for the Glazer Children's Museum.